SURVEYS
SURVEYS
Definition of the method/technique
A survey is a method of gathering information using relevant questions from a sample of people with the aim of understanding populations as a whole. Surveys provide a critical source of data and insights for everyone engaged in the information economy, from businesses to media, to government and academics.
Characteristics of the method/technique
● A method of non-direct observation of reality: The information is trusted
only by the opinion of the people surveyed, the researchers cannot observe
the participants in their real lives to know if what they answer is true or not.
● It is a simple, inexpensive research tool
● Accountable results are obtained: Those results must be interpreted.
● This requires further study and greater control to avoid sampling bias: It
means that the answers are already determined by the questions themselves.
Main uses of the method/technique
Surveys are used to look into the traits, actions, or viewpoints of a population.
Additionally, they are employed to gather data about experiences, viewpoints, and
even fictitious situations.
Advantages and disadvantages of using the method/technique
Advantages:
★ Surveys are effective in representing large population samples.
★ When conducting surveys, researchers only need to pay for the production of
survey questionnaires.
★ Surveys can be used with taxpayers in different ways. The questionnaires can
be submitted online,
or they can be used physically.
★ Due to the high representativeness offered by the survey method, it is usually
easier to find statistically significant results.
Disadvantages:
❖ Once the survey is designed by the researcher, it cannot be changed during
the entire data collection process.
❖ Controversial questions may not be accurately answered by the participants.
❖ The survey questions to be used during the research process are always
standardized before they are administered to the participants.
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