QUESTIONNAIRES
Definition of the method/technique
A questionnaire is a research instrument that consists of a set of questions or
other types of prompts that aims to collect information from a respondent. A research
questionnaire is typically a mix of close-ended questions and open-ended questions.
Open-ended, long-form questions offer the respondent the ability to elaborate on
their thoughts. Research questionnaires were developed in 1838 by the Statistical
Society of London. The data collected from a data collection questionnaire can be
both qualitative as well as quantitative in nature. A questionnaire may or may not be
delivered in the form of a survey, but a survey always consists of a questionnaire.
Characteristics of the method/technique
Your survey design depends on the type of information you need to collect from
respondents. Qualitative questionnaires are used when there is a need to collect
exploratory information to help prove or disprove a hypothesis. Quantitative
questionnaires are used to validate or test a previously generated hypothesis.
However, most questionnaires follow some essential characteristics:
● Uniformity: Questionnaires are very useful to collect demographic
information, personal opinions, facts, or attitudes from respondents.
● Exploratory: It should be exploratory to collect qualitative data. There is no
restriction on questions that can be in your questionnaire.
● Question Sequence: It typically follows a structured flow of questions to
increase the number of responses.
Main uses of the method/technique
Questionnaires can be structured in different ways depending on the purposes that
researchers want to achieve. For example, if an investigator wants to collect
exploratory data, he needs to design a qualitative questionnaire.
Advantages and disadvantages of using the method/technique
Advantages:
Some of the advantages of a questionnaire are that researchers can spend less
time collecting data from a bigger population and this can be done through an email,
message, etc. so investigators can get data quickly. Another advantage is that the
implementation of this tool does not have any cost if the researcher delivers them in
an electronic format. Also, people feel more comfortable answering questionnaires
than answering an interview. Finally, people can answer these questionnaires in an
anonymous way.
Disadvantages:
Even though there are some benefits when using questionnaires, there are also
some disadvantages to consider. For example, sometimes, people do not provide
dishonest answers or leave some questions without response. Also, some questions
are difficult to analyze. Lastly, sometimes answering this type of survey produces
fatigue for people when they see there are a lot of questions.
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